MSNBC's Connected Coast to Coast : Blogger's Review Coming Friday Night (17Feb05)
The Word Unheard from the Mainstream Media (via Secaucus, NJ) is that MSNBC's Connected Coast to Coast breaks new ground (and old barriers). What is Connected Coast to Coast? A new MSNBC (yes, MSNBC) news/talk show that incorporates blogs and bloggers into it's coverage. it is co-hosted by Ron Reagan and Monica Crowley twice daily at 12PM and 5PM (both Live & EST).
Bloggers take note: Everything that we have screamed for from the established media just may be at hand.
NOTE: If you have come here because you were expecting a full Blogger's Review on Connected Coast to Coast today, please accept due apologies. A full review from the bloggers' perspective will be posted Thursday night. The unexpected delay does bring with it certain advantages, primarily the ability to critique and evaluate after the program has had two full air days of maturation and adjustment. There were significant improvements noticed simply between Day 1 and Day 2 to merit a third day of observation.
That being said, those who have yet to see the program (especially fellow bloggers), know now that Connected Coast to Coast (C2C) is truly breaking new ground. You will be shocked at what you see. Blogs routinely mentioned and quoted for both opinion and developments. Blogs left, blogs right and blogs center. Naturally, the first blogs referenced have been and largely will be the major heavy hitters: Powerline, Hugh Hewitt (blog and guest), and LaShawn Barber to name a few from the Wednesday 5PM coverage.
But here's what to look for: When the next major flap happens (Rathergate, Easongate, etc.) it will not take days upon days for the story to break the MSM barrier. If bloggers are buzzing in near unison as with the above two examples, Connected Coast to Coast will discuss it openly on air as it develops within blogs, not as it develops within the pages of the New York Times. If other networks do not pick up on it, they by default hand MSNBC an exclusive. Do you see what this show can do to the news cycle we have grown to frustratingly expect?
So sit up, tune in and take note. You just may well be witnessing the equivalent of the Wright Brothers' first flight.
This may be the maiden voyage of a new, faster and more responsive media. What this program represents transcends Connected Coast to Coast. It transcends MSNBC and even cable news. What Connected Coast to Coast represents is a changing of the gaurd. The Old Gaurd Media is, by neccessity, adapting to the new "Law of the Flow". While some may say it signals an end to bias in the media and a shift from left to right (or center), it is not about ideology or politics, right or left. It's not about the ends. It's about the means. Or...more aptly...it's about the medium.
Isn't this what we have been waiting for?
More in greater detail about Connected Coast to Coast, what it represents, what it is, and what it can be tomorrow night.
Connected Coast to Coast looks to have the potential to be a catalyst for change. It is well worth our scrutiny and feedback.
If you have seen one of the broadcasts already, please leave a comment (here or at the MSNBC site) on what you thought of it, good and/or bad. They are alertly listening to you.
Please stop by later for the full Blogger's Review of Connected Coast to Coast.